Designer - Dear Creatures

I know these guys have made a bit of a splash around the fashion blogs, but I am so in love with the styling of the newest Dear Creatures line that I had to share as well. The clothes are cute in their own right - simple plaids and solids in basic shapes and vintage a-lines (though nothing seems really groundbreaking) - but the concept behind it all, touting 1960's girl scouts, outdoors, teepees and camping, is what really charms me.